Competitive Analysis in Content Marketing

Competitive analysis in content marketing is the systematic process of evaluating competitors’ content strategies—including their topics, formats, distribution channels, and performance metrics—to identify strengths, weaknesses, and market opportunities. Its primary purpose is to inform data-driven decisions that optimize a brand’s content for superior engagement, SEO performance, and competitive differentiation ¹². This practice matters critically because it enables marketers to avoid redundant efforts, capitalize on untapped content opportunities, and maintain a strategic edge in increasingly saturated digital landscapes where content proliferation makes differentiation challenging ⁴.

Overview

Competitive analysis in content marketing emerged as a formalized practice in response to the exponential growth of digital content and the intensification of online competition during the 2010s. As content marketing matured from a novel tactic into a core business strategy, organizations recognized that producing content in isolation—without understanding the competitive landscape—resulted in wasted resources and missed opportunities ². The fundamental challenge this practice addresses is the difficulty of standing out in oversaturated content markets where audiences face overwhelming choices and search engines prioritize quality and relevance over mere volume ¹⁴.

The practice has evolved significantly from simple manual audits of competitor blog posts to sophisticated, data-driven analyses incorporating SEO metrics, engagement analytics, and AI-powered tools. Early competitive analysis focused primarily on identifying what topics competitors covered; modern approaches integrate performance benchmarking, audience sentiment analysis, content gap identification, and predictive trend forecasting ³. This evolution reflects broader shifts in content marketing toward measurable ROI, strategic differentiation, and continuous optimization rather than one-time planning exercises ².

Key Concepts

Content Gaps

Content gaps represent topics, formats, or audience needs that competitors have overlooked or inadequately addressed, presenting opportunities for unique value creation ¹⁴. These gaps emerge from systematic comparison of competitor content inventories against audience search behavior and information needs. Identifying content gaps enables brands to capture untapped search traffic and establish thought leadership in underserved areas.

Example: A cybersecurity software company analyzing competitors like Norton and McAfee discovered that while both extensively covered “ransomware prevention for enterprises,” neither adequately addressed “ransomware recovery procedures for small businesses with limited IT staff.” By creating a comprehensive guide series on this specific topic—including step-by-step recovery checklists, budget-friendly backup solutions, and insurance claim guidance—the company captured 12,000 monthly organic visits within six months and generated 340 qualified leads from this previously neglected content gap ⁶.

Competitor Segmentation

Competitor segmentation involves distinguishing between direct competitors (organizations offering similar products to similar audiences) and indirect competitors (entities targeting overlapping audiences with different offerings or addressing similar problems through alternative solutions) ²⁵. Proper segmentation prevents flawed strategic decisions based on irrelevant competitive intelligence and ensures analysis focuses on the most strategically significant rivals.

Example: A project management SaaS platform initially focused competitive analysis exclusively on direct competitors like Asana and Monday.com. However, segmentation analysis revealed that Notion—technically a documentation tool rather than pure project management software—was capturing significant audience overlap through content about “team collaboration workflows.” By recognizing Notion as an indirect competitor and analyzing their community-driven content strategy and template marketplace, the project management platform developed its own user-generated template library and collaborative workflow guides, reducing customer acquisition costs by 18% ².

Performance Benchmarking

Performance benchmarking compares quantitative metrics—including organic traffic estimates, engagement rates, backlink profiles, keyword rankings, and conversion indicators—against competitor baselines to establish realistic goals and identify performance gaps ¹³. This process transforms subjective assessments into objective, measurable insights that guide resource allocation and strategy refinement.

Example: An e-commerce furniture retailer benchmarked its blog performance against West Elm and Article, discovering that while it published 20% more content monthly, its average time-on-page (1:45) significantly lagged competitors (3:20 for West Elm, 4:10 for Article). Deeper analysis revealed competitors integrated interactive room visualizers, detailed material guides, and customer photos within articles. Implementing similar rich media elements and extending article depth from 800 to 1,500 words increased average time-on-page to 3:50 and improved organic conversion rates by 23% within one quarter ³.

Topic Clustering and Thematic Mapping

Topic clustering involves categorizing competitor content into thematic groups to identify coverage density, content pillar strategies, and topical authority patterns ⁴. This technique reveals how competitors structure their content ecosystems and where they concentrate resources, enabling strategic decisions about whether to compete directly in saturated topics or pursue alternative angles.

Example: A financial advisory firm mapped competitor content from Vanguard, Fidelity, and Charles Schwab, discovering all three heavily clustered content around “retirement planning basics” (averaging 40+ articles each) but minimally addressed “retirement planning for gig economy workers” (2-3 articles each, mostly superficial). The firm developed a comprehensive content cluster specifically for freelancers and gig workers, including tax optimization strategies, irregular income retirement calculators, and solo 401(k) guides. This focused cluster generated 8,500 monthly visits and positioned the firm as the authoritative resource for this underserved segment, resulting in 15% of new client acquisitions from this demographic ⁴⁶.

Distribution Channel Analysis

Distribution channel analysis examines where and how competitors publish and promote content—including owned channels (blogs, email newsletters), earned channels (guest posts, PR), and paid channels (sponsored content, social ads)—to identify effective distribution strategies and underutilized platforms ³⁵. Understanding competitor distribution patterns reveals audience preferences and potential channels for differentiation.

Example: A B2B marketing automation platform analyzed competitors HubSpot, Marketo, and Pardot, finding all three heavily invested in blog content and LinkedIn but minimally utilized YouTube for educational content (HubSpot: 200+ videos, Marketo: 45 videos, Pardot: 12 videos). Recognizing YouTube as an underexploited channel with high search intent, the platform launched a comprehensive video series covering marketing automation implementation, featuring screen-share tutorials and customer success stories. Within 18 months, the YouTube channel generated 125,000 subscribers and became the second-highest lead source after organic search, with video viewers converting at 2.3x the rate of blog readers ³.

Messaging and Voice Analysis

Messaging and voice analysis evaluates competitors’ brand tone, value propositions, audience targeting, and communication style to identify positioning opportunities and messaging gaps ³. This qualitative assessment complements quantitative metrics by revealing how competitors emotionally connect with audiences and differentiate their brand personalities.

Example: A sustainable fashion brand analyzed competitors Patagonia, Everlane, and Reformation, discovering that while all emphasized environmental responsibility, their messaging differed significantly: Patagonia adopted activist, confrontational language; Everlane focused on transparency and pricing breakdowns; Reformation emphasized aspirational lifestyle imagery. Identifying a gap for approachable, educational sustainability content without preachiness or luxury positioning, the brand developed a “Sustainability 101” content series using conversational, non-judgmental language that explained environmental impacts without shaming consumers. This differentiated messaging resonated with sustainability-curious but not yet committed audiences, increasing email list growth by 340% and social media engagement by 156% ⁵.

Call-to-Action (CTA) Strategy

CTA strategy analysis examines how competitors convert content readers into leads or customers through strategic placement, messaging, and offers within their content ¹⁵. Understanding competitor conversion tactics reveals best practices and opportunities to create more compelling conversion pathways.

Example: A cloud storage provider analyzed Dropbox, Google Drive, and Box, discovering that Dropbox embedded CTAs every 300-400 words offering free trials, Google Drive rarely included CTAs (relying on brand recognition), and Box used aggressive CTAs every 150-200 words. Testing revealed that Dropbox’s moderate frequency with contextually relevant CTAs (e.g., “Secure your files like this” after security discussions) achieved optimal conversion without disrupting user experience. Implementing a similar strategy—contextual CTAs every 350 words with specific value propositions tied to surrounding content—increased content-driven trial signups by 67% compared to generic end-of-article CTAs ¹.

Applications in Content Strategy Development

SEO and Keyword Strategy Optimization

Competitive analysis directly informs keyword targeting by revealing which terms competitors rank for, their ranking positions, and keyword gaps representing opportunities ¹⁴. By analyzing competitor keyword portfolios, marketers identify high-value terms with achievable competition levels and uncover long-tail variations competitors neglect.

A healthcare technology company used SEMrush to analyze competitors’ keyword rankings, discovering that while major players dominated broad terms like “electronic health records” (extremely competitive), they underinvested in specific implementation queries like “EHR integration with practice management software” and “EHR customization for specialty clinics.” Targeting these specific, lower-competition keywords with detailed technical guides, the company achieved first-page rankings for 23 implementation-focused terms within five months, generating 4,200 monthly qualified visits from healthcare administrators actively evaluating solutions ³⁴.

Content Format and Medium Selection

Analyzing competitor content formats—blogs, videos, podcasts, infographics, interactive tools, webinars—reveals audience format preferences and identifies underutilized mediums that offer differentiation opportunities ³⁵. This application guides resource allocation toward formats most likely to resonate with target audiences while avoiding oversaturated formats.

An accounting software company analyzed competitors QuickBooks, FreshBooks, and Xero, finding all three heavily invested in blog content and webinars but minimally developed interactive tools. Recognizing an opportunity, the company created a suite of free financial calculators (cash flow projections, break-even analysis, tax estimators) embedded within educational content. These interactive tools generated 3x the engagement time of standard blog posts, achieved 45% higher social sharing rates, and converted at 2.8x the rate of passive content, with 34% of tool users requesting product demos ⁵.

Content Calendar and Publishing Frequency Planning

Competitive analysis reveals competitor publishing frequencies, timing patterns, and content volume, establishing benchmarks for sustainable content production ²⁴. This application prevents both underinvestment (insufficient content to compete) and overinvestment (diminishing returns from excessive publishing).

A SaaS project management tool analyzed competitors’ publishing patterns, discovering that Asana published 12-16 blog posts monthly with consistent Tuesday/Thursday timing, Monday.com published 8-10 posts monthly with irregular scheduling, and Trello published 4-6 posts monthly focused on high-quality cornerstone content. Testing different frequencies against engagement metrics, the company determined that 10 posts monthly (mix of tactical quick-reads and comprehensive guides) with Monday/Wednesday/Friday publishing achieved optimal audience engagement without content fatigue, resulting in 28% higher average engagement per post compared to their previous daily publishing approach ⁴.

Audience Segmentation and Personalization

Analyzing how competitors segment content for different audience personas—by industry, role, experience level, or use case—reveals effective personalization strategies and underserved segments ²³. This application enables more targeted content that resonates with specific audience subgroups rather than generic messaging.

A CRM software provider analyzed Salesforce’s content strategy, discovering extensive segmentation by company size (enterprise, mid-market, small business) and industry verticals (healthcare, financial services, retail). However, analysis revealed minimal content specifically addressing nonprofit organizations’ unique needs (donor management, volunteer coordination, grant tracking). Developing a dedicated nonprofit content hub with sector-specific use cases, compliance guides, and success stories, the CRM provider captured 2,400 nonprofit leads in the first year and established market leadership in this previously neglected segment ².

Best Practices

Establish Regular Analysis Cadence

Competitive analysis should operate as a continuous monitoring process rather than a one-time audit, with formal reviews conducted quarterly or bi-annually depending on market dynamics ². Regular cadence ensures strategies adapt to competitor movements, algorithm changes, and evolving audience preferences rather than becoming outdated.

Rationale: Content landscapes shift rapidly—competitors launch new initiatives, search algorithms update, and audience interests evolve. Static analysis based on outdated intelligence leads to misallocated resources and missed opportunities. Continuous monitoring enables proactive rather than reactive strategy adjustments ²³.

Implementation Example: A marketing agency established a quarterly competitive analysis cycle: Month 1 involved comprehensive audits of five primary competitors’ content inventories, keyword rankings, and engagement metrics; Months 2-3 focused on implementing insights and tracking performance; Month 4 began the next cycle. Additionally, they configured Google Alerts and social listening tools for real-time notifications of competitor content launches, enabling rapid response to significant competitive moves. This systematic approach identified a competitor’s pivot toward video content three months before it gained traction, allowing the agency to develop its own video strategy proactively rather than reactively, maintaining competitive parity ².

Prioritize Quality Over Quantity in Competitor Selection

Focus competitive analysis on 3-5 strategically significant competitors rather than attempting comprehensive analysis of all market players ²⁵. Deep analysis of key competitors yields more actionable insights than superficial analysis of many competitors, preventing data overload and analysis paralysis.

Rationale: Analyzing too many competitors dilutes focus, consumes excessive resources, and generates overwhelming data that obscures critical insights. Strategic competitor selection—based on market share, audience overlap, and content sophistication—concentrates analysis where it delivers maximum strategic value ⁵.

Implementation Example: An email marketing platform initially tracked 15 competitors, creating unwieldy spreadsheets and consuming 40+ hours monthly on analysis with minimal actionable insights. Refocusing on three primary competitors (Mailchimp, Constant Contact, and ConvertKit) based on direct audience overlap and market positioning, they conducted deeper analysis including content quality assessments, engagement pattern tracking, and messaging differentiation. This focused approach reduced analysis time to 12 hours monthly while generating 3x more implemented strategic initiatives, including a content gap in “email deliverability for e-commerce” that generated 340 qualified leads in six months ²⁵.

Combine Quantitative Metrics with Qualitative Assessment

Integrate data-driven performance metrics (traffic, rankings, engagement) with qualitative evaluation of content quality, messaging effectiveness, and audience resonance ¹³. Balanced analysis prevents over-reliance on metrics that may not capture content effectiveness or underestimation of qualitative factors that drive audience connection.

Rationale: Quantitative metrics reveal what performs but not always why it performs or how to replicate success in differentiated ways. Qualitative assessment provides context for metrics, identifying elements like storytelling approaches, visual design, or unique perspectives that drive engagement beyond technical optimization ³⁵.

Implementation Example: A financial services firm’s initial competitive analysis focused exclusively on metrics—traffic estimates, keyword rankings, backlink counts—leading to content that mimicked competitor topics but failed to differentiate. Incorporating qualitative assessment, analysts evaluated competitor content for depth, clarity, visual presentation, and unique insights. This revealed that while a competitor’s retirement planning content ranked well, it used dense financial jargon and lacked practical examples. Creating retirement content with simplified language, real-world scenarios, and interactive calculators, the firm achieved comparable rankings but 2.4x higher engagement time and 56% better conversion rates, demonstrating that qualitative differentiation amplified quantitative performance ³.

Document and Share Insights Cross-Functionally

Create accessible, visual documentation of competitive insights—dashboards, scorecards, presentation decks—and share findings with SEO, content, product, and sales teams ²⁴. Cross-functional sharing ensures insights inform multiple strategic decisions beyond content creation and builds organizational competitive intelligence capabilities.

Rationale: Competitive analysis insights have value beyond content strategy—informing product development, sales positioning, and customer success initiatives. Siloed insights limit organizational impact, while shared intelligence creates alignment and multiplies return on analysis investment ².

Implementation Example: A B2B software company created a quarterly “Competitive Intelligence Briefing” presented to content, product, sales, and executive teams, featuring visual competitor positioning maps, content gap scorecards, and trend forecasts. One briefing revealed competitors increasingly addressed “remote team management” in content but hadn’t developed product features supporting this use case. This insight prompted product development of remote collaboration features and coordinated content launch, creating strategic alignment that competitors lacked. The integrated approach generated 23% more demo requests than typical product launches and established market leadership in remote team functionality ⁴.

Implementation Considerations

Tool Selection and Budget Allocation

Implementing competitive analysis requires selecting appropriate tools based on budget constraints, technical capabilities, and analysis depth requirements ¹³. Tool options range from free platforms (Google Alerts, manual audits) to premium solutions (SEMrush, Ahrefs, BuzzSumo) offering comprehensive data and automation.

Organizations should start with free or low-cost tools to establish analysis processes before investing in premium platforms. Google Search Console, Google Analytics, and manual competitor website reviews provide foundational insights without cost. As analysis sophistication increases, premium tools justify investment through time savings and deeper insights—SEMrush for keyword gap analysis, Ahrefs for backlink intelligence, BuzzSumo for engagement metrics ³. A mid-sized B2B company implemented a tiered approach: free tools for initial quarterly audits, SEMrush’s $119/month plan for keyword and traffic analysis, and BuzzSumo’s $99/month plan for engagement tracking, totaling $2,600 annually. This investment generated documented content strategy improvements worth $47,000 in additional organic traffic value, demonstrating 18x ROI ¹³.

Customization for Industry and Audience Context

Competitive analysis frameworks require adaptation to specific industry dynamics, audience behaviors, and content maturity levels ²⁵. B2B technology companies face different competitive landscapes than consumer retail brands; analysis approaches must reflect these contextual differences.

In highly regulated industries like healthcare or finance, compliance considerations significantly impact content strategies—competitors may avoid certain topics due to regulatory risk rather than strategic choice. Analysis must distinguish between strategic gaps and compliance-driven absences ⁵. A pharmaceutical company’s competitive analysis initially identified “specific drug efficacy comparisons” as a content gap until legal review clarified that FDA regulations prohibited such content, explaining competitors’ absence. Refocusing on compliant gaps like “patient lifestyle management” and “treatment adherence strategies” yielded actionable opportunities within regulatory boundaries ².

Organizational Maturity and Resource Constraints

Implementation approaches should align with organizational content marketing maturity and available resources ²⁴. Startups with limited resources require streamlined analysis focusing on critical competitors and high-impact gaps, while enterprises can conduct comprehensive multi-competitor analyses with dedicated teams.

Early-stage companies should prioritize “quick win” identification—immediate content gaps requiring minimal resources but offering significant traffic potential—over comprehensive competitive intelligence programs ⁴. A startup with one content marketer focused analysis on a single primary competitor, conducting monthly 2-hour audits identifying 3-5 specific content gaps. This lean approach generated 15 targeted content pieces over six months, capturing 3,400 monthly organic visits and 89 qualified leads without overwhelming limited resources. As the company grew, analysis expanded to additional competitors and deeper metrics, scaling with organizational capacity ²⁴.

Integration with Existing Content Workflows

Competitive analysis should integrate seamlessly into existing content planning, creation, and optimization workflows rather than operating as a separate, disconnected activity ³⁴. Integration ensures insights directly inform content decisions and prevents analysis from becoming an academic exercise without practical application.

Effective integration embeds competitive insights into content briefs, editorial calendars, and performance reviews. A content marketing agency modified its content brief template to include a “Competitive Landscape” section requiring writers to identify top-ranking competitor content, analyze differentiation opportunities, and specify how the planned content would provide superior value. This integration ensured every content piece incorporated competitive intelligence, resulting in 34% higher average rankings and 28% better engagement compared to pre-integration content ⁴.

Common Challenges and Solutions

Challenge: Data Overload and Analysis Paralysis

Organizations frequently collect excessive competitive data—tracking dozens of competitors across hundreds of metrics—creating overwhelming information volumes that obscure actionable insights and delay decision-making ²³. Analysts spend disproportionate time gathering data rather than synthesizing insights, while stakeholders receive dense reports they cannot practically apply.

Solution:

Implement focused analysis frameworks that prioritize strategic metrics over comprehensive data collection. Establish a “3-5-10 rule”: track 3-5 primary competitors, monitor 5 core metrics (organic traffic, top keywords, publishing frequency, engagement rate, content formats), and identify 10 highest-priority insights quarterly ². Create one-page executive summaries with visual scorecards highlighting critical findings and specific recommended actions rather than comprehensive data dumps.

A marketing technology company reduced its competitive analysis from tracking 12 competitors across 30 metrics to focusing on 4 competitors and 6 metrics, presenting findings in a single-page dashboard with traffic-light indicators (green: outperforming, yellow: competitive parity, red: underperforming) and three prioritized action items. This streamlined approach reduced analysis time from 35 to 8 hours monthly while increasing implemented recommendations from 2 to 7 per quarter, demonstrating that focused analysis drives more action than comprehensive data collection ³.

Challenge: Distinguishing Correlation from Causation

Competitive analysis often reveals that competitors’ high-performing content correlates with specific characteristics (length, format, keyword density), but correlation doesn’t establish causation—other factors may drive performance ¹⁵. Misattributing success to superficial characteristics rather than underlying value propositions leads to ineffective imitation strategies.

Solution:

Conduct multi-factor analysis examining not just what competitors do but why it resonates with audiences. When identifying high-performing competitor content, analyze multiple potential success factors: topic relevance to audience needs, content depth and quality, technical SEO optimization, distribution strategy, brand authority, and timing. Test hypotheses through controlled experiments rather than wholesale imitation ⁵.

An e-commerce brand noticed a competitor’s 3,000-word product guides significantly outperformed shorter content, initially concluding that length drove success. Deeper analysis revealed the guides’ performance stemmed from comprehensive comparison tables, customer photos, and detailed use-case scenarios rather than word count alone. Testing both long-form content without these elements and shorter content with rich comparison features, they discovered the comparison tables and use cases drove engagement regardless of length. Implementing these elements in 1,200-word guides achieved 87% of the engagement of 3,000-word competitor content with 60% less production time ¹⁵.

Challenge: Keeping Analysis Current in Dynamic Markets

Content landscapes evolve rapidly—competitors launch new initiatives, algorithms update, audience preferences shift—causing analysis to become outdated quickly ²³. Static annual or semi-annual audits miss critical competitive movements, while continuous manual monitoring consumes excessive resources.

Solution:

Implement automated monitoring systems combining tools and alerts for real-time competitive intelligence supplemented by periodic comprehensive audits. Configure Google Alerts for competitor brand mentions and key topics, use RSS feeds to track competitor blog publications, and leverage SEO tools’ competitor tracking features for ranking changes ³. Establish a hybrid cadence: automated daily/weekly monitoring for significant changes, monthly quick-check reviews of key metrics, and quarterly comprehensive strategic audits.

A SaaS company implemented this hybrid approach using Google Alerts for competitor content launches, SEMrush’s position tracking for weekly ranking updates, and BuzzSumo alerts for high-engagement competitor content. Monthly 30-minute reviews identified significant changes requiring response, while quarterly 4-hour audits provided strategic direction. This system detected a competitor’s major content hub launch within 48 hours, enabling rapid competitive response that maintained market positioning. The automated approach reduced monitoring time by 70% while improving competitive responsiveness ²³.

Challenge: Ethical Boundaries and Legal Compliance

Competitive analysis raises ethical questions about appropriate research methods, particularly regarding data collection, content inspiration versus plagiarism, and respecting competitors’ intellectual property ⁵. Overly aggressive tactics risk legal issues, damage brand reputation, and violate industry norms.

Solution:

Establish clear ethical guidelines for competitive research: use only publicly available information, respect robots.txt restrictions, avoid scraping or unauthorized access, never plagiarize competitor content, and focus on strategic insights rather than content copying ⁵. Document analysis sources and methods to ensure transparency and legal defensibility.

Create a “competitive analysis ethics checklist” covering: (1) Is information publicly accessible? (2) Does collection method respect technical restrictions? (3) Does analysis focus on strategic insights rather than content replication? (4) Would we be comfortable if competitors used these methods on us? A content marketing agency implemented this checklist after a competitor accused them of content scraping. The formalized ethical framework prevented future issues while maintaining effective competitive intelligence, focusing analysis on strategic positioning and content gaps rather than content-level imitation. This approach protected legal standing while generating actionable insights ⁵.

Challenge: Translating Insights into Differentiated Strategy

Organizations often identify competitor strengths and gaps but struggle to translate insights into differentiated content strategies, defaulting to imitation rather than strategic differentiation ¹⁴. Simply replicating competitor successes creates commoditized content that fails to establish unique market positioning.

Solution:

Apply a “differentiation framework” to every competitive insight, asking: (1) What audience need does this address? (2) How can we address this need differently or better? (3) What unique perspective, format, or value can we provide? Focus on exploiting competitor weaknesses and serving underserved audience segments rather than direct imitation ⁴⁶.

A project management software company analyzed competitor Asana’s extensive “productivity tips” content, initially planning similar content. Applying the differentiation framework revealed that while Asana’s content addressed general productivity, it neglected industry-specific workflows. Instead of generic productivity content, they created industry-specific project management guides (construction project workflows, marketing campaign management, software development sprints) that addressed the same productivity need through differentiated, specialized content. This approach captured 4,800 monthly visits from industry-specific searches where Asana had minimal presence, establishing differentiated positioning rather than competing directly in saturated general productivity content ⁶.

See Also

• Content Gap Analysis
• Audience Persona Development
• Content Distribution Channels

References

1. Oktopost. (2024). Competitive Content Analysis. https://www.oktopost.com/glossary/competitive-content-analysis
2. Panoramata. (2024). Content Marketing Competitor Analysis Comprehensive Guide. https://www.panoramata.co/benchmark-marketing/content-marketing-competitor-analysis-comprehensive-guide
3. StoryChief. (2024). Competitive Content Analysis. https://storychief.io/blog/competitive-content-analysis
4. Content Marketing Institute. (2024). How to Do a Competitive Content Marketing Analysis. https://contentmarketinginstitute.com/content-marketing-strategy/how-to-do-a-competitive-content-marketing-analysis
5. ClearVoice. (2024). Competitive Content Analysis. https://www.clearvoice.com/resources/competitive-content-analysis/
6. Brick Marketing. (2024). Competitive Analysis Content Gaps. https://www.brickmarketing.com/blog/competitive-analysis-content-gaps