Local Content Creation in Local Business Marketing – GEO Strategies for Local Businesses

Local content creation refers to the strategic development and distribution of tailored digital materials—such as blog posts, videos, social media updates, and infographics—that address the specific interests, needs, and cultural nuances of a defined geographic area to promote local businesses ¹²³. Its primary purpose is to enhance visibility in local search results, foster community engagement, and drive foot traffic by positioning businesses as trusted authorities within their neighborhoods or regions ⁴⁵. This approach matters profoundly in local business marketing GEO strategies because it leverages reduced online competition, builds authentic relationships, and boosts revenue—with 84% of businesses reporting positive financial impacts from localized efforts—enabling small enterprises to compete effectively against larger national brands ²⁶.

Overview

The emergence of local content creation as a distinct marketing discipline stems from the evolution of search engine algorithms and changing consumer behavior in the digital age. As Google and other search platforms began prioritizing location-based results in the early 2010s, businesses recognized the need to create content specifically tailored to geographic audiences rather than relying solely on generic, nationally-focused materials ¹³. The fundamental challenge this practice addresses is the difficulty small and medium-sized businesses face in competing for visibility against larger corporations with substantial marketing budgets, while simultaneously meeting the growing consumer expectation for personalized, locally-relevant information ².

Over time, local content creation has evolved from simple directory listings and basic location pages to sophisticated, multi-channel strategies incorporating video storytelling, user-generated content, and real-time event coverage ⁵⁷. The practice has matured alongside advances in mobile technology—with 76% of local searches now occurring on mobile devices—and the proliferation of platforms like Google Business Profile, Nextdoor, and location-based social media features that enable hyperlocal targeting ⁶. This evolution reflects a broader shift from interruption-based advertising to value-driven content that builds trust and authority within specific communities ².

Key Concepts

Geographic Specificity

Geographic specificity refers to the intentional incorporation of location-based elements—including local landmarks, neighborhood names, regional terminology, and area-specific cultural references—into content to signal relevance to both search algorithms and human audiences ¹². This concept distinguishes local content from generic materials by grounding narratives in recognizable places and community touchpoints.

For example, a real estate agency in Charleston, South Carolina might create a blog series titled “Historic Homes of the French Quarter: A Buyer’s Guide to Rainbow Row Architecture,” incorporating specific street names, historical preservation regulations unique to Charleston, and references to local events like the Spoleto Festival. The content would feature photographs of actual properties on East Bay Street, interviews with local historians, and practical advice about navigating Charleston’s Board of Architectural Review—details that resonate deeply with local buyers while signaling geographic authority to search engines ⁴.

Hyperlocal Keywords

Hyperlocal keywords are search terms that combine service or product descriptors with highly specific geographic modifiers, often at the neighborhood, district, or even street level, rather than just city or state names ²⁶. These keywords capture high-intent searches from consumers seeking immediate, nearby solutions.

A plumbing company in Brooklyn might optimize content around hyperlocal keywords like “emergency plumber in Park Slope,” “water heater repair Williamsburg Brooklyn,” or “24-hour drain cleaning near Prospect Park” rather than the more competitive “Brooklyn plumber.” Their content strategy could include neighborhood-specific service pages detailing response times to different areas, blog posts addressing common plumbing issues in brownstone buildings (prevalent in certain Brooklyn neighborhoods), and case studies featuring recognizable local addresses like “How We Saved a Century-Old Heating System on Carroll Street” ¹⁷.

Community-Centric Storytelling

Community-centric storytelling involves crafting narratives that feature local customers, employees, events, and causes to build emotional connections and demonstrate authentic investment in the geographic area ³⁵. This approach transforms transactional marketing into relationship-building by highlighting shared values and community participation.

A family-owned hardware store in Asheville, North Carolina exemplifies this concept through their “Makers of the Mountains” video series, profiling local craftspeople, artists, and DIY enthusiasts who purchase supplies from the store. Each monthly episode features a different community member—a furniture maker in the River Arts District, a homesteader in nearby Weaverville, a high school robotics team—showcasing their projects while subtly demonstrating the store’s product range. The series is promoted through local Facebook groups, screened at community events, and generates user-generated content as featured makers share episodes with their networks ⁴⁶.

Event-Driven Content Calendars

Event-driven content calendars align content production and distribution with local happenings, seasonal patterns, and community milestones to maximize relevance and timeliness ²⁶. This strategic approach ensures content resonates with what local audiences are currently experiencing or planning.

A fitness studio in Austin, Texas structures their quarterly content calendar around major local events: pre-SXSW “Festival Fitness Bootcamp” guides in February, “Beat the Texas Heat” outdoor workout tips before summer, “ACL Festival Recovery” yoga sequences in October, and “Holiday Lights Run Routes” featuring scenic neighborhoods in December. Each content piece includes specific Austin locations (Lady Bird Lake Trail, Zilker Park), addresses local concerns (managing 100-degree temperatures), and ties to community traditions, resulting in 40% higher engagement than generic fitness content ¹³.

NAP Consistency

NAP consistency refers to maintaining identical Name, Address, and Phone number information across all online platforms, directories, and content properties to establish credibility with search engines and avoid confusing potential customers ⁶⁸. This technical foundation supports all local content efforts by reinforcing geographic legitimacy.

A dental practice expanding from one location in Portland, Oregon to three neighborhood clinics must ensure each location’s NAP appears identically across their website location pages, Google Business Profile, Yelp, health directories, blog author bios, and social media profiles. When creating content like “Pediatric Dentistry in the Pearl District,” they specify which clinic location serves that neighborhood, include the exact address as it appears in Google Maps (including suite numbers and zip+4 codes), and use schema markup to help search engines associate the content with the correct physical location ⁷⁸.

User-Generated Content Integration

User-generated content integration involves strategically incorporating customer reviews, testimonials, photos, social media posts, and stories into local marketing materials to enhance authenticity and provide social proof ⁴⁵. This approach leverages the voices of community members to validate business claims and build trust.

A farm-to-table restaurant in Burlington, Vermont runs a monthly “Harvest Highlights” campaign encouraging diners to share photos of their meals tagged with #BurlingtonBites and the specific Vermont farm that supplied key ingredients. The restaurant curates the best submissions into blog posts profiling local farms, creates Instagram story compilations showing diverse customers enjoying seasonal dishes, and features customer quotes in email newsletters. One particularly successful piece, “How Our Community Celebrated Vermont Maple Season,” incorporated 47 customer photos, generated 200+ comments from locals sharing maple syrup memories, and drove a 25% increase in weekend reservations ³⁶.

Local Backlink Building

Local backlink building is the practice of earning hyperlinks from other websites within the same geographic area—such as local news outlets, chamber of commerce sites, community blogs, and complementary businesses—to signal regional authority to search engines ¹⁷. These geographically-relevant links carry more weight for local search rankings than generic backlinks.

A boutique hotel in Savannah, Georgia develops a comprehensive backlink strategy by creating a “Savannah Insider’s Guide” resource featuring recommended restaurants, tour operators, and attractions, then reaching out to each featured business to share the guide. They guest post on the Visit Savannah tourism blog about “Hidden Gems in the Historic District,” sponsor local events like the Savannah Book Festival (earning links from event pages), and partner with the Savannah College of Art and Design to host student art exhibitions (generating links from SCAD’s events calendar). This coordinated effort results in 35 high-quality local backlinks within six months, contributing to first-page rankings for “boutique hotels Savannah historic district” ⁵⁸.

Applications in Local Business Marketing

Seasonal Campaign Development

Local content creation enables businesses to develop seasonal campaigns that align with regional weather patterns, local traditions, and community events rather than generic national seasons. A landscaping company in Minneapolis leverages this by creating a comprehensive “Minnesota Yard Care Calendar” that addresses the unique challenges of short growing seasons and harsh winters. Their spring content focuses on “Recovering from Snow Plow Damage” and “Best Native Plants for Zone 4,” summer pieces cover “Drought-Resistant Lawns During Minnesota Dry Spells,” fall content emphasizes “Preparing Your Garden for Early Frost,” and winter materials offer “Ice Dam Prevention for Minneapolis Homeowners.” Each piece incorporates local soil conditions, references specific Minneapolis neighborhoods with different microclimates, and ties to community events like the Minneapolis Home and Garden Show ²⁶.

Crisis and Community Response Content

Local businesses can position themselves as community pillars by creating timely, helpful content during local crises or challenges. When Hurricane Ian threatened Tampa Bay in 2022, a local home improvement chain immediately published “Hurricane Preparedness for Tampa Residents,” detailing which supplies were in stock at each location, offering free sandbag filling stations with specific addresses, and providing post-storm recovery checklists. They followed up with “Navigating Insurance Claims for Tampa Storm Damage” and “Finding Reputable Contractors in Hillsborough County,” featuring vetted local professionals. This responsive content generated 50,000 local page views, positioned the business as a community resource rather than just a retailer, and built lasting goodwill that translated to increased loyalty ³⁴.

Neighborhood-Specific Service Pages

Multi-location businesses or those serving diverse neighborhoods can create dedicated content for each area they serve, addressing unique characteristics and concerns. A pest control company serving the greater Phoenix area develops separate service pages and blog content for different regions: “Scorpion Control in North Scottsdale” addresses the specific species prevalent in desert-edge developments, “Termite Prevention for Historic Phoenix Homes” focuses on protecting older construction in central neighborhoods, “Rodent Exclusion in Ahwatukee Foothills” discusses challenges in areas bordering South Mountain, and “Commercial Pest Management in Tempe’s ASU District” targets student housing and campus-area businesses. Each page includes neighborhood-specific pricing considerations, response time commitments, and testimonials from customers in that area ¹⁷.

Local Partnership and Collaboration Content

Businesses can amplify their local presence by creating content that features partnerships with other community organizations. A bookstore in Ann Arbor, Michigan develops a “Reading with Purpose” initiative partnering with local schools, the Ann Arbor District Library, and University of Michigan departments. Their content includes “Professor Picks” featuring U-M faculty recommending books in their fields, “Student Reading Lists” curated by Ann Arbor high school teachers, and “Community Book Club” guides for titles selected by library patrons. Each piece of content is co-promoted by partner organizations, earning backlinks from educational institutions and library websites while positioning the bookstore as integral to Ann Arbor’s literary community. This collaborative approach generates 30% more foot traffic during back-to-school season and establishes year-round community connections ⁵⁶.

Best Practices

Prioritize Mobile-First Content Formats

Given that 76% of local searches occur on mobile devices, content must be optimized for small screens and on-the-go consumption ⁶⁷. The rationale is straightforward: local searchers are often in immediate need of services or directions, using their phones while traveling or making time-sensitive decisions.

Implementation requires creating scannable content with short paragraphs (2-3 sentences), bullet points for key information, prominent click-to-call buttons, embedded maps with one-tap directions, and fast-loading images optimized for mobile bandwidth. A veterinary clinic in Boulder, Colorado restructures their “Emergency Pet Care” page to feature a large “Call Now” button at the top, a simple checklist of “What to Bring,” a Google Maps embed showing their location relative to the user, and accordion-style FAQs that expand on tap. They also create 60-second vertical videos for Instagram Stories and TikTok showing “How to Reach Our After-Hours Entrance,” filmed from the parking lot perspective. This mobile-first redesign increases mobile conversions by 45% ²⁸.

Maintain Consistent Publishing Cadence Aligned with Local Rhythms

Regular content publication builds audience expectations and signals active engagement to search algorithms, but the cadence should reflect local patterns rather than arbitrary schedules ²⁶. The rationale is that consistency builds trust and improves search visibility, while local alignment ensures relevance.

A surf shop in Huntington Beach, California implements a publishing schedule tied to local surf culture: “Dawn Patrol Report” blog posts every Monday, Wednesday, and Friday morning covering weekend surf conditions and upcoming swells; “Board Spotlight” videos every other Thursday featuring local shapers and riders; “Beach Cleanup Recap” posts on the first Monday of each month documenting their community service events; and “Seasonal Gear Guide” comprehensive articles at the start of each quarter addressing changing ocean conditions. This rhythm matches when their audience naturally seeks information—before dawn surf sessions, when planning weekend trips, and when seasons change—resulting in 3x higher engagement than random posting ³⁷.

Integrate Local Schema Markup

Implementing structured data markup helps search engines understand geographic context and display enhanced local search results ⁵⁸. The rationale is that schema markup can trigger rich snippets, local pack inclusion, and knowledge panel features that dramatically increase visibility.

A performing arts theater in Seattle, Washington adds LocalBusiness schema to their homepage including exact coordinates, multiple phone numbers for box office and administration, and detailed opening hours. For each show, they implement Event schema with performance dates, ticket prices, venue details, and performer information. Their blog posts about “Best Pre-Theater Dining in Seattle Center” use Article schema with geographic coverage specified as “Seattle, WA” and mentions of local restaurants marked up with LocalBusiness schema. When they publish “A Guide to Seattle’s Theater District Parking,” they add FAQPage schema for common questions. This comprehensive markup approach results in their events appearing in Google’s event rich results, their business showing in the local pack for “Seattle theaters,” and their content earning featured snippets for local queries ¹⁶.

Leverage Seasonal Local Data and Trends

Creating content based on actual local data, trends, and seasonal patterns demonstrates expertise and provides genuine value ²⁴. The rationale is that data-driven content establishes authority, earns media coverage and backlinks, and addresses real community needs.

A real estate agency in Denver, Colorado publishes quarterly “Denver Neighborhood Market Reports” analyzing sales data, price trends, inventory levels, and days-on-market for 15 distinct neighborhoods from Capitol Hill to Highlands Ranch. They create infographics showing “Most Walkable Denver Neighborhoods” using Walk Score data, “School District Performance Maps” correlating test scores with home values, and “Denver Migration Patterns” showing which neighborhoods attract families versus young professionals. Each report includes video commentary from agents specializing in featured neighborhoods and is promoted through local media outlets. The Denver Post links to their Q3 report in a housing market story, generating 500 high-quality backlinks and positioning the agency as the local market authority ⁵⁷.

Implementation Considerations

Tool and Format Selection

Successful local content creation requires choosing tools and formats appropriate to both the business’s capabilities and the audience’s preferences ⁶⁸. For businesses with limited budgets, free tools like Google Business Profile posts, Canva for graphics, and smartphone video recording provide accessible starting points. A local coffee roaster in Portland, Maine begins with weekly Google Business Profile updates featuring new roasts, simple Canva-designed infographics about coffee origins shared on Facebook, and iPhone-shot videos of the roasting process posted to Instagram. As they grow, they invest in SEMrush Local for keyword research, Hootsuite for scheduling across platforms, and BrightLocal for citation management and review monitoring ²⁷.

Format choices should reflect where local audiences spend time and what content types resonate in specific industries. A law firm focusing on estate planning in Boca Raton, Florida finds their older, affluent audience responds better to detailed blog posts (1,500+ words) about “Florida Estate Tax Changes” and downloadable PDF guides than to TikTok videos, while a youth sports facility in the same city succeeds with Instagram Reels showing training highlights and parent testimonials. Testing different formats through A/B campaigns helps identify what works—the sports facility discovers that 90-second parent interview videos generate 5x more inquiries than static image posts ³⁵.

Audience-Specific Customization

Local content must be tailored not just to geography but to the specific demographic, psychographic, and cultural characteristics of the local audience ¹⁴. A grocery store chain with locations in both Coral Gables (affluent, heavily Cuban-American) and Hialeah (working-class, predominantly Spanish-speaking) in Miami creates distinct content for each market. Coral Gables content emphasizes organic produce, gourmet prepared foods, and wine pairings, published in English with some Spanish phrases, while Hialeah content focuses on value, traditional Latin American ingredients, and family meal solutions, published primarily in Spanish with English translations.

Understanding local cultural nuances prevents missteps and builds authentic connections. A national retail chain opening in New Orleans learns to create Mardi Gras content that respects local traditions rather than perpetuating tourist stereotypes, partnering with local krewes and featuring actual New Orleans residents in their campaigns rather than using stock imagery. They publish “A Local’s Guide to Mardi Gras Shopping” addressing where to find authentic king cakes, costume supplies from local vendors, and parade route essentials, earning community credibility that generic “Mardi Gras Sale” promotions would never achieve ²⁶.

Organizational Maturity and Resource Allocation

Implementation approaches must match the organization’s size, resources, and marketing maturity ⁵⁷. A solo practitioner dentist in Bend, Oregon might commit to one well-researched blog post monthly about “Dental Health in Bend’s Outdoor Lifestyle” (addressing issues like sports injuries and altitude effects), weekly Google Business Profile updates, and quarterly patient appreciation events documented through photos and testimonials. This sustainable pace prevents burnout while maintaining consistent presence.

Larger organizations can implement more sophisticated strategies. A regional hospital system serving five counties in upstate New York creates a content team with dedicated roles: a content strategist mapping topics to service lines and locations, three writers each specializing in different medical areas, a videographer producing patient stories and physician interviews, an SEO specialist optimizing for local keywords, and a social media manager distributing content across platforms. They produce 20+ pieces monthly, from detailed health guides addressing regional concerns (Lyme disease prevention in rural areas, winter safety for elderly residents) to video tours of new facilities in specific towns ³⁸.

Measurement and Iteration Frameworks

Effective implementation requires establishing clear metrics and regular review cycles ²⁶. A home services company in Phoenix tracks local organic traffic by neighborhood (using Google Analytics 4 with custom geographic segments), conversion rates from content to service requests, rankings for target local keywords (monitored through BrightLocal), and engagement metrics like time-on-page and social shares. They review performance monthly, identifying that content about “Summer AC Maintenance” performs best when published in March (before peak heat), while “Heating System Checks” content gains traction in October.

Based on these insights, they adjust their content calendar, double down on high-performing topics, and retire underperforming content types. When they notice blog posts featuring local customer stories generate 3x more conversions than generic how-to articles, they shift resources toward case study production. They implement UTM parameters on all content links to track which pieces drive phone calls, form submissions, and ultimately booked appointments, creating a closed-loop measurement system that demonstrates ROI and guides ongoing strategy ⁷⁸.

Common Challenges and Solutions

Challenge: Limited Budget and Resources

Many local businesses struggle to produce consistent, quality content due to constrained budgets, small teams, and competing priorities ¹². A family-owned restaurant in Savannah operates with no dedicated marketing staff, relying on the owner who also manages operations, and cannot afford professional content creation services or expensive tools.

Solution:

Implement a content repurposing strategy that maximizes value from minimal creation efforts ³⁶. The restaurant owner spends one hour monthly conducting a smartphone video interview with their chef about seasonal menu changes, discussing local ingredients from Savannah-area farms. This single video is then repurposed into: a YouTube upload with local keywords in the title and description, 3-4 short clips for Instagram Reels and TikTok highlighting individual dishes, a blog post transcription with embedded video and photos of featured dishes, social media posts with pull quotes and dish images, an email newsletter featuring the seasonal menu, and Google Business Profile updates announcing new items. They also encourage customers to share photos by offering a monthly “Featured Diner” spotlight, generating user-generated content at no cost. This approach produces 15+ content pieces from one hour of effort, maintaining consistent presence without overwhelming resources ⁴⁷.

Challenge: Competing Against National Brands

Local businesses often struggle to rank for competitive keywords dominated by national chains with massive SEO budgets and domain authority ²⁵. A independent hardware store in Boise competes against Home Depot and Lowe’s for searches like “hardware store Boise,” finding it nearly impossible to outrank these giants for broad terms.

Solution:

Focus on hyperlocal, long-tail keywords and community-specific content where national brands cannot compete ¹⁶. Instead of targeting “hardware store Boise,” the independent store creates content around “hardware store in Boise’s North End,” “vintage home repair supplies Boise,” “local hardware store near Boise State,” and “independent hardware Hyde Park Boise.” They develop neighborhood-specific guides like “Restoring Historic Homes in Boise’s Harrison Boulevard District: A Hardware Guide” featuring products for period-appropriate renovations, and “Gardening Supplies for Boise’s High Desert Climate” addressing local soil and water conditions that national chains’ generic content ignores.

They also leverage their community connections by creating “Local Contractor Recommendations” (which national chains cannot authentically provide), hosting DIY workshops at the store documented through blog posts and videos, and partnering with local preservation societies and neighborhood associations for co-created content. This hyperlocal approach helps them rank first for neighborhood-specific searches and positions them as the community expert, driving customers who value local knowledge over big-box convenience ³⁸.

Challenge: Maintaining Relevance Across Multiple Locations

Businesses with multiple locations struggle to create content that feels locally relevant to each area without duplicating efforts or creating thin, repetitive content ⁵⁷. A dental practice with five locations across suburban Chicago finds that generic content about “Chicago dentistry” doesn’t resonate with patients in distinct communities like Naperville, Schaumburg, and Oak Park, each with different demographics and concerns.

Solution:

Develop a hub-and-spoke content model with a central resource hub and location-specific spokes ²⁶. The dental practice creates comprehensive pillar content on their main site about topics like “Pediatric Dentistry,” “Cosmetic Procedures,” and “Emergency Dental Care” that apply across all locations. Each location then has dedicated pages and blog content addressing neighborhood-specific angles: the Naperville location creates “Family Dentistry for Naperville’s Growing Families” highlighting their proximity to top-rated schools and family-friendly scheduling, the Oak Park location develops “Preserving Smiles in Oak Park’s Historic Community” emphasizing their experience with older building accessibility and serving multi-generational families, and the Schaumburg location produces “Convenient Dental Care for Schaumburg Professionals” focusing on early morning and evening appointments for commuters.

Each location also maintains its own Google Business Profile with location-specific posts, participates in different community events (Naperville’s Ribfest, Oak Park’s Farmers Market, Schaumburg’s Prairie Center for the Arts events), and features testimonials from patients in that specific area. The practice assigns one team member to coordinate the overall content strategy while each location’s office manager contributes monthly local updates, ensuring authentic local voice without overwhelming any single person ⁴⁸.

Challenge: Measuring ROI and Demonstrating Value

Local businesses often struggle to connect content marketing efforts to actual revenue, making it difficult to justify continued investment ³⁷. A boutique fitness studio in Austin publishes regular blog posts and social content but cannot clearly demonstrate whether these efforts drive membership sales or just generate vanity metrics like page views.

Solution:

Implement tracking mechanisms that connect content consumption to business outcomes ²⁶. The fitness studio creates unique landing pages for each major content piece with specific offers (e.g., “First Class Free for Blog Readers” with code AUSTINFIT), uses call tracking numbers in content-specific campaigns to identify which pieces drive phone inquiries, and implements UTM parameters on all content links to track the customer journey in Google Analytics 4. They create custom conversion goals for key actions like class bookings, membership inquiries, and newsletter signups, then use multi-touch attribution to understand content’s role in the conversion path.

They discover that while their “Best Outdoor Workout Spots in Austin” blog post doesn’t directly drive immediate memberships, 40% of people who read it eventually visit their “Class Schedule” page and 15% book an intro session within 30 days. By tracking these patterns, they calculate that the blog post generates an estimated $3,500 in membership revenue over six months, clearly justifying the $400 investment in creating it. They present monthly reports to stakeholders showing not just traffic metrics but actual revenue attributed to content, including customer lifetime value calculations that demonstrate long-term ROI ⁵⁸.

Challenge: Keeping Content Fresh and Avoiding Repetition

Local businesses in stable industries struggle to continuously generate new content ideas without repeating themselves or running out of relevant topics ¹⁴. A local insurance agency in Des Moines finds that after a year of content creation, they’ve covered most basic insurance topics and worry about redundancy.

Solution:

Expand content scope beyond product-focused topics to broader community interests and update evergreen content with fresh local angles ²⁷. The insurance agency shifts from only creating content about insurance products to positioning themselves as a general resource for “Protecting What Matters in Des Moines.” They develop content about “Preparing Your Des Moines Home for Iowa Winters” (which naturally incorporates homeowners insurance but also provides genuine value), “Financial Planning for Des Moines Families” (connecting life insurance to broader financial wellness), and “Small Business Spotlight” featuring local entrepreneurs discussing their challenges (subtly addressing business insurance needs).

They also implement a content refresh strategy, updating their year-old “Flood Insurance for Des Moines Residents” post with new data from recent flooding events, current FEMA map changes, and fresh local testimonials from clients who filed claims. They create annual series like “Des Moines Neighborhood Safety Report” with updated crime statistics and safety tips for different areas, and “Iowa Legislative Changes Affecting Insurance” published each January after the state legislature convenes. They also crowdsource content ideas by surveying clients about concerns and questions, discovering untapped topics like “Insurance Considerations for Des Moines Rental Properties” that generate strong engagement ³⁶.

See Also

• Google Business Profile Optimization
• Local SEO Keyword Research
• Local Link Building Strategies
• Reputation Management for Local Businesses
• Geographic Targeting in Paid Advertising

References

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3. GTech. (2024). Local Content Marketing Guide to Engage Your Community. https://www.gtechme.com/insights/local-content-marketing-guide-to-engage-your-community/
4. Green Cup Digital. (2024). What is an Example of Quality Local Content Marketing. https://www.greencupdigital.com/what-is-an-example-of-quality-local-content-marketing/
5. Salesforce. (2024). Local Marketing. https://www.salesforce.com/marketing/local-marketing/
6. Pepper Content. (2024). How to Create a Local Content Marketing Strategy for Your Business. https://www.pepper.inc/blog/how-to-create-a-local-content-marketing-strategy-for-your-business/
7. Moz. (2024). Local Business Content Guide. https://moz.com/local-business-content-guide
8. Yelp for Business. (2024). Content Marketing for Small Business. https://business.yelp.com/resources/articles/content-marketing-small-biz/?domain=local-business