GEO Performance Metrics and KPIs
Measuring GEO performance requires tracking how frequently and prominently your content appears in AI-generated responses. Key performance indicators include citation rates, visibility scores, share of voice, and conversion attribution from AI traffic. These metrics enable data-driven optimization of your content strategy and demonstrate tangible ROI from generative engine presence.
Citation frequency and volume tracking
Monitor how often AI engines cite your content across queries and time.
Competitive benchmarking indicators
Compare your AI visibility and citation performance against industry competitors.
Conversion attribution from AI traffic
Track and measure conversions generated from AI-driven referral traffic sources.
Position and prominence metrics
Assess where your content appears within AI responses and result hierarchies.
Response inclusion percentage
Calculate the proportion of relevant queries where your content gets cited.
Share of voice in AI responses
Measure your brand's presence relative to competitors in AI-generated answers.
Source attribution rates
Track how frequently AI engines properly attribute citations to your content.
Visibility score measurement
Quantify overall content presence and prominence across generative AI platforms.